The head of Maker’s Mark says that the company has stopped sending its products to Russia due to the growing backlash against the vodka there.
Rob Samuels, the company’s president, said that the consumer backlash against Russian vodka had been instantaneous.
Due to the perception that most of the vodka produced in Russia is made in that country, it could put a strain on the category.
In Australia, the owner of the Dan Murphy’s and BWS chains removed Russian-made vodka from its stores in response to the outcry from the country’s ethnic Ukrainian communities.
Stolichnaya, which is one of the most famous Russian vodkas, changed its name to Stoli after it distanced itself from President Vladimir Putin’s regime.
Maker’s Mark is owned by Beam Suntory, which also owns the Jim Beam brand. Following the situation in Ukraine, the company decided to stop sending its products to the country.
Maker’s Mark, which was purchased by Suntory, pursued its original approach to creating premium products instead of focusing on making lower-cost variants.
Despite its size, the company still employs 325 people and still cuts the labels using traditional methods.
According to IRI, the maker of Maker’s Mark is the fourth-biggest bourbon in Australia. It also exported to 43 countries during the year ended January.
Australia is the company’s fastest growing market, with Mr Samuels stating that the hospitality industry’s opening up has created a conducive environment for the company’s growth.
Due to the rising cost of raw materials and other factors, the company is currently facing a difficult time dealing with the American market.
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