In a surprising expansion of his business, Ruslan Kogan has entered the mobile phone market with an amazing offer to consumers. Kogan are known for offerring extremely low prices and working on volume rather than margin.
The company will be one of the first third parties to utilise Telstra’s wholesale network which includes a subset of Telstra’s overall mobile network. Consumers will get access to Telstra’s NextG and 2G network but will not access to their new LTE / 4G network.
The service that Kogan are offering is extremely attractive to consumers and has some benefit over other 3rd party sellers as it utilises the Telstra network.
The starting price for the Kogan service will be $29 for a month’s access, $79 for 3 months and $299 for a year. With your access you will get unlimited calls, SMS and MMS as well as a massive 6GB per month of data access.
Other re-sellers such as Amaysim have already seen porting away from their service. They will now need to offer incentives such as an Amaysim promo code to attract new users to their network.
