Cool Running is proud to partner with the below providers


Tiktok registrations is a cloud-based online registration system specifically tailored to meet the needs of major mass-participation sporting events. The Tiktok suite of applications includes a compelling list of advanced administration features to simplify the management of major events, allowing event professionals to get back to the job of building and improving their event.

Tiktok is the only system available today which can run your event web site, handle all of your online registrations and changes, distribute email newsletters, manage and collect fundraising initiatives and then seamlessly move into timing mode for on-the-day race timing and post-event results.


Photos4sale is a New Zealand owned and operated company, passionate about creating great race photography memories! They cover running and cycling events with 200 or more entrants.

Entrants are photographed at two or more locations on course. All images are identified by bib number so athletes can easily find their images.

Athletes powered by Pic’s Peanut Butter

Nelson lad, George Bennett is a New Zealand professional road racing cyclist, who currently rides for UCI ProTeam Liquigas and is aiming for Tour De France ’16

Essentially “fitness” boils down to efficiency. The “fitter” we are is just the more efficient our body is at burning fat as a fuel. A huge part of increasing fitness, especially in an endurance sport like pro-cycling with some races lasting up 21 days comes from training on the right type of fuel (low GI, high protein) and essential quality hi-oleic fats makes Pic’s the perfect food to get me through 35 hours a week on the bike with the morale and body still intact. Just as important as what IS in Pic’s is what is NOT in it! No bad stuff because cycling is hard enough on my body without having to deal all of that.

Slugs have made my life a lot easier. I take them with me on the bike for training fuel. I spend 150 days a year on the road and there is no way I’m settling for that ‘hotel’ peanut butter…

PURE Sports Nutrition

PURE Sports Nutrition was developed by New Zealand-based brother and sister, Simon & Marewa Kraak in 2012. After failing to find sports nutrition products made with quality, real ingredients, the pair decided the only option was to create their own.

Simon, a keen road cyclist and Marewa, a qualified Sports & Exercise Nutritionist (Otago University), former NZ representative rower and elite road cyclist are fully committed to health and fitness. Their vision is that all athletes should have the option to fuel their bodies with products which are natural, scientifically formulated and, most importantly, use only the best ingredients.

The Recovery Clinic

Rob works athletes and active people with the aim of keeping them able to perform at their optimum level. Through sports massage and neuromuscular therapy to help prevent injury and improved muscle function therefore performing better.

Why partner with Cool Running?

Partnering with Cool Running gives you brand exposure to a long standing and loyal targeted market. We are also promoting our brand partners along with our new Cool Running New Zealand Strava Challenge. Cool Running sets up various running and walking health related challenges on Strava, but with a difference, our fans and followers can win real prizes. By partnering with Cool Running your brand can be a part of this new concept, it’s like bringing Strava to life.